News

VATsTheProblem campaign receives huge support from across the sector in first three days.

More than 100,000 people have signed the #VATsTheProblem petition calling for 10% hospitality VAT.

The scale of support for the campaign in under 72 hours is a clear demonstration of the strength of feeling across hospitality for a lower rate of VAT.

The campaign, spearheaded by chef Tom Kerridge and supported by UKHospitality, the British Beer and Pub Association, the British Institute of Innkeeping and CODE Hospitality, will officially launch to consumers on 1 July.

Tom is urging the sector to keep up the momentum by sharing the campaign with hospitality teams and other venues, as well as preparing to talk to their customers on 1 July about garnering their support.

Hospitality businesses, teams and organisations are urged to sign a new petition calling for Government to cut hospitality VAT to 10%, in line with Europe.

Chef Tom Kerridge is spearheading #VATsTheProblem, a new sector-wide campaign uniting hospitality businesses and teams, high-profile chefs, and sector trade bodies and organisations.

The campaign’s single ask is for the Government to cut hospitality VAT to 10%, in line with Europe, and it is urging the entire sector to back its call by signing a new petition, with the aim to get a million signatures.

It is already supported by major hospitality groups, including UKHospitality, the British Beer and Pub Association, the British Institute of Innkeeping and CODE Hospitality.

The campaign will officially launch to consumers on 1 July. In the month before the consumer launch, Tom is urging the entire sector to spread the message and get as many people signing the petition as possible.